What is Transformational Branding?

The holistic view of brands is our trademark.

Successful brands of tomorrow are more than a logo and a product family. As transforming brands, they take responsibility, create value and meaning – and actively drive processes of change. Transformational Branding by stilbezirk follows this principle of strategic brand evolution.

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What makes up a brand strategy?

Brand strategy

Strong brands are clear. In the check-up, we analyze markets and target groups, define values, position the brand, and develop a fundamental strategy.

Our services:
Strategische Beratung
Brand values
Brand architecture
Markenarchitektur
Positioning
Brand strategy
Markenimplementierung
Markenführung
Brand activation
Touchpoint analysis
Design thinking
Persona development
Customer journey analysis
Brand workshop
Target audience analysis
Brand performance analysis
Farbtheorie
Design Exploration
Responsive Logo Testing
Logo Sketching
Ideation
Practices which we use in brand strategy.
Brand values from the SPHEROS brand relaunch.
Recherche & Markenbasis from the Dickie Toys brand relaunch.
Brand architecture from the AGNF brand relaunch.
Styleguide aus dem Dr Pfleger Markenrelaunch.
Styleguide und Designsystem aus dem Tomey Markenrelaunch.
Logoentwicklung aus dem Baumann Markenrelaunch.
Ideation
Design Exploration
A/B Testing
Trend Research
Storyboarding
Campaign Monitoring
Insight-Driven Concepting
Format-Testing
Cross-Channel Evaluation
Practices which we use in brand design.
Kampagnenkonzeption aus der Dynafit Low Tech Produktneuauflage.
Keyvisual aus der Drupa 2024 Kampagne für Leonhard Kurz.

How is great brand design created?

Brand design

Strong brands show character. Based on a holistically developed brand strategy, we create a distinctive design – from logo and color world to tone of voice.

Our services:
Logo development
Design system
Typography
Color palette
Visual language
Key visuals
Style guide

What does brand activation include?

Brand activation

Strong brands are proactively present. We design campaigns, create content, engage people, and carry emotions into the hearts of their target audiences.

Our services:
Campaign design
Social media
Location Scouting
Presentation templates
Template creation
Keyvisual creation
Photo & video content
3D content
Ideation
Design exploration
A/B testing
Trend research
Storyboarding
Insight-driven concepting
Cross-channel evaluation
Practices which we use in brand activation.
Photo & video content from the HUK Camping Tour.
Research
Persona development
Customer journey mapping
Usability testing
Rapid prototyping
Wireframing
Accessibility analysis
SEO analysis
Micro-Interactions
Practices which we use in the brand experience.
Web design from the Spheros brand relaunch.
UI kit from the Rodenstock Instruments website relaunch.
Wireframes from Dr. Pfleger's website relaunch.
Web design from Tomey's brand relaunch.

What is a brand experience based on?

Brand experience

Strong brands feel good — because every detail is well thought out. Research, UX and UI design, and modular design systems create digital experiences that provide orientation, work intuitively and are consistent across all channels.

Our services:
Analyse & Beratung
UX design
Visual prototyping
UI kit
Content audit
Webshop design
Web design
Modulare Designsysteme
User interface design

How does brand evolution work?

Brand evolution

Strong brands mean change. In order to develop the full potential, all elements are evaluated, technical innovations implemented and brands sensitively adjusted.

Our services:
Strategy review
Repositioning
Refresh/Rebranding
Value adjustment
Purpose evaluation
Tech updates
Future workshops
Research
Brand-Performance-Analyse
Cross-Channel Evaluation
GEO Analyse
Practices die wir in der AI Academy anwenden.

Wie zeigt sich unser Transformational Branding Framework in der Praxis?

In Projekten, die Marken bewegen – strategisch, kreativ und digital.

Unsere Referenzen machen sichtbar, wie Strategie, Design und Technologie im Zusammenspiel Marken fit für die Zukunft machen. Ob Mittelstand oder Konzern, B2B oder B2C – wir entwickeln Lösungen, die Wirkung entfalten und Werte schaffen. Entdecken Sie ausgewählte Projekte.

Questions about projects, brands or transformation?

Henrik von Janda-Eble

Shareholder

Get in touch